CRM Lead

Role Overview We are looking for a CRM Lead to own end-to-end CRM strategy, execution, and revenue outcomes for the Fitness Services business. This role will drive lifecycle communication across new acquisitions, post-purchase members, and retention journeys, using data, personalization, and experimentation to impact key business metrics. The role has direct ownership of revenue driven via CRM, with accountability for measurable business impact. Key Responsibilities CRM Strategy, Lifecycle and …