Specialist - Digital Marketing

Website Management & Optimization Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals. Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency. Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance. Monitor website analytics and drive continuous improvements based on insights and KPIs. Collaborate with IT and external partners to manage enhancements, …