Influencer Marketing Manager

<p><strong>Who we are</strong></p>
<p><strong>Softr</strong> is the first AI-native platform for building business apps such as internal tools and client portals, without any code.</p>
<p>If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…</p>
<p>We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.</p>
<p>Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.</p>
<p>We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.</p>
<p><strong>Who we're looking for</strong></p>
<p>We are looking for a creative and data-driven <strong>Influencer Marketing Manager</strong> to own and scale Softr's influencer and creator partnerships program. You will build relationships with the AI Automation, productivity, and SaaS creator communities, turning authentic voices into a powerful growth channel. This is a high-impact, high-autonomy role reporting directly to the Head of Marketing.</p>
<h2>Tasks</h2>
<p><strong>Your responsibilities</strong></p>
<p><strong>Influencer Strategy &#x26; Campaign Management</strong></p>
<ul>
<li>Develop and execute Softr's influencer marketing strategy across YouTube, LinkedIn, TikTok, X, and newsletters.</li>
<li>Identify, vet, and onboard nano-, micro-, and macro-influencers in the no-code, SaaS, and productivity niches.</li>
<li>Plan and manage end-to-end influencer campaigns — from briefing and content review to publishing and performance tracking.</li>
<li>Build and manage a creator database and pipeline using Softr's own tools and CRM.</li>
</ul>
<p><strong>Partner Relations &#x26; Community</strong></p>
<ul>
<li>Cultivate long-term, authentic relationships with creators and brand advocates.</li>
<li>Negotiate deals, manage contracts, and handle payments and deliverables.</li>
<li>Develop ambassador and affiliate programs to scale word-of-mouth growth.</li>
<li>Represent Softr at creator events, virtual summits, and community gatherings.</li>
</ul>
<p><strong>Analytics &#x26; Reporting</strong></p>
<ul>
<li>Define KPIs for influencer campaigns (reach, engagement, signups, MRR attributed).</li>
<li>Track performance data and produce bi-weekly and monthly reports for leadership.</li>
<li>Run A/B tests on formats, CTAs, and platforms to optimize ROI.</li>
<li>Work with the Growth team to connect influencer attribution to pipeline and revenue.</li>
</ul>
<h2>Requirements</h2>
<p><strong>What you bring to the table</strong></p>
<ul>
<li>3+ years of experience in influencer marketing, creator partnerships, or community-led growth at a B2B SaaS or AI automation/no-code/low-code company.</li>
<li>Proven track record of launching campaigns that drove measurable product signups or revenue.</li>
<li>Deep familiarity with the AI Automation, no-code, productivity, and SaaS creator ecosystem.</li>
<li>Experience negotiating and managing contracts with content creators and agencies.</li>
<li>Strong analytical mindset, comfortable working with attribution models and marketing dashboards.</li>
<li>Excellent communication and relationship-building skills; you can work with a YouTuber and a CFO on the same day.</li>
<li>Self-starter who can operate with autonomy in a remote, async-first environment.</li>
<li>Experience using tools like Airtable, Notion, HubSpot, or Softr itself is a big plus.</li>
</ul>
<h2>Benefits</h2>
<p><strong>Why is Softr the best place to work?</strong></p>
<ul>
<li>Fast-growing company and opportunity to make an impact on a large scale.</li>
<li>Competitive salary and equity options.</li>
<li>Fully remote and flexible work schedule.</li>
<li>High ownership, zero bureaucracy. Lean team, get-things-done mindset.</li>
<li>Annual company retreat and team gatherings.</li>
<li>Work directly with the founders and leadership team.</li>
<li>Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.</li>
<li>Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like<br>
<a href="https://www.linkedin.com/in/gokulrajaram1/">Gokul Rajaram</a>, <a href="https://www.linkedin.com/in/scottbelsky/">Scott Belsky</a>, <a href="https://www.linkedin.com/in/bbalfour/">Brian Balfour</a>, <a href="https://www.linkedin.com/in/cristinajcordova/">Cristina Cordova</a> and more (check out the full list ).</li>
</ul>
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